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Wayfair was founded as a multi-brand business in 2002 but officially rolled all of its brands into Wayfair.com in 2011. The company is most known for its expansive selection of furniture for homes and businesses, from outdoor patio sets to garage and storage area organization solutions. The website hosts furniture from top brands in hundreds of categories, allowing you to sift through whatever furniture, appliances, and decor you might need from the comfort of your home.

While Wayfair offers plenty for anyone shopping for home furnishings, it’s always nice to have options. That’s why we’ve pulled together this list of 20 websites like Wayfair, where you can find furniture and decor for various budgets.

20 Sites Like Wayfair

WebsiteMain FeaturesPrice RangeShipping OptionsUnique Selling Points
AmazonLarge selection, user reviews, third-party sellersVariablePrime shipping, A-to-Z guaranteeFast delivery with Prime; wide variety across multiple categories
TargetFurniture, decor, in-store pickup availableBudget to MidFree store pickupLocal pickup; affordable and stylish options
WalmartExtensive catalog, third-party marketplaceBudgetIn-store returns for third-party itemsAffordable home products; expansive inventory
IKEAFull furniture range, home deliveryBudget to MidHome delivery, showroom toolConsistent style; virtual design tools; known for matching paint and finishes
OverstockSimilar to Wayfair, many categories, clothing and jewelryBudget to MidFree shipping on $49.99+Daily deals and big discounts; wide product range
Joss & MainWayfair-owned, upscale contemporary designsMid to HighSeasonal sales, financing optionsTrendy designs, many sales and financing choices
Lulu & GeorgiaCurated selection, collections for easy matchingMid to HighPersonalized design servicesCurated, high-quality items; free design support
World MarketUnique items, international foods, drinksBudget to MidOver 200 U.S. storesQuirky, uncommon items; global inspirations
Urban OutfittersVintage-inspired, quirky home goodsMid to HighStandard shipping optionsFocus on edgy, vintage designs; often higher-priced than Wayfair
ArticleDesigner-curated furniture and decorMid to HighDirect-to-consumer pricingQuality, timeless pieces; works directly with manufacturers
CB2Modern, sleek decor; designer collaborationsMid to HighFrequent sales and financingHigh-quality, designer-backed products; exclusive to modern style
AllModernModern home decor, part of WayfairMidWayfair credit card and financingFocused on clean, modern style; accessible pricing
AnthropologieArtsy, eclectic pieces with vintage touchMid to HighSeasonal decor availableUnique, artsy selections for vintage enthusiasts
West ElmModern furniture, part of Pottery Barn familyHighIn-store pickup, quick-ship filterFree design services; upscale modern style
Birch LaneFarmhouse, rustic, vintage-inspired, Wayfair brandMid to HighWayfair benefitsConsistent with Wayfair benefits; classic styles
Crate & BarrelExclusive collections, top brandsHighStore credit card, reward programHigh-end, high-quality exclusives; well-known brands
Pottery BarnPremium furniture with unique, exclusive designsHighFree shipping on select itemsUpscale options, timeless designs
Living SpacesFurniture and decor without third-party sellersBudget to MidNext-day shipping in select areasWide selection without marketplace sellers
H&M HomeSeasonal collections, small furniture, and accentsBudgetAffordable, many items $35 and underBudget-friendly; frequent seasonal updates
SchoolhouseHandmade lighting, small decor itemsMid to HighSmall-batch items, U.S.-madeFocus on quality craftsmanship, smaller selection

Is Wayfair legit? Sure! But maybe you want some additional options for finding furnishings for your home or business online. If so, this list of Wayfair alternatives should help you find what you’re looking for. Some of them even have money-saving contractor discounts similar to Wayfair so you can stretch your budget further if you qualify for their programs.

1. Amazon

Amazon logo

People joke that you can find just about anything on Amazon, but it’s somewhat true. If you’re looking for somewhere else to try besides Wayfair for furniture and home decor, you can probably get what you need on Amazon. Indoor fountains, night lights, outdoor patio sets, wall art, sectional sofas, and more—you name it, and it’s probably listed on Amazon.

There are a couple of downsides to Amazon. First, its prices can be all over the place. You might find two similar wall shelves, for example, at extremely different price points. Reviews can also be skewed. Although Amazon has rules in place to help keep reviews honest, sellers can find ways to skirt those rules and pay people to leave positive reviews, even if they’ve never used the product or didn’t like it.

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On the plus side, if you have Amazon Prime, many products will have free shipping, and you can usually get them delivered faster than you would without it. Amazon also offers an A-to-Z Guarantee that helps you get refunded for products you buy from third-party sellers.

If you plan to shop on Amazon, do your due diligence to vet each product as much as possible by reading reviews and product descriptions.

2. Target

Target logo

Target’s website is a mish-mosh of items, similar to its physical stores. You can find furniture and home decor here, albeit on a much smaller scale than Wayfair. However, with Target, you get the added option of picking your order up at your local store, while Wayfair currently only has one brick-and-mortar store available to do this.

💸 Target and Wayfair offer similar pricing, but Wayfair often provides more frequent and extensive sales.

Price-wise, Target and Wayfair are relatively comparable, although Wayfair typically has many more deals to choose from, including percent-off sales on entire furniture and decor categories.

3. Walmart

Walmart logo

Walmart’s website has become similar to Amazon over the years, offering tons of products from third-party sellers on its marketplace. While this allows for an expansive catalog of home decor and furniture items, it also comes with some more work on your part to make sure what you’re buying is a good product. One advantage is that marketplace items are still returnable in-store, just like any product sold directly by Walmart.

Overall, you’ll generally find more affordable home products through Walmart than Wayfair, but the selection may not be as robust. It can also be easy to get lost on Walmart’s site, which tends to nest products into multiple categories, while Wayfair keeps its categories a bit more streamlined to easily find what you need.

4. IKEA

IKEA logo

One of the biggest draws to IKEA is its massive stores, where you could spend hours exploring showrooms for furniture and home decor inspiration. But its website is an excellent alternative if you don’t live near an IKEA store, giving you access to most of the same items that you can have shipped to your home.

🏢 IKEA offers an in-store experience for browsing furniture, while Wayfair primarily operates online.

IKEA offers about the same prices as Wayfair, with furniture for all rooms available for a wide range of budgets. IKEA also uses many of the same paint colors on products made with the same materials, making it relatively easy to match furniture for the same room. You can even use IKEA’s showroom tool to virtually design a space with the furniture and decor you pick, just to make sure it all looks cohesive.

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5. Overstock

Overstock logo

Visit Overstock and you’ll probably see a lot of similarities to Wayfair. It has tons of categories like Wayfair, with a few additions that Wayfair doesn’t offer, like clothing and jewelry. The front page is also a treasure trove of deals, sometimes with savings of up to 70% on specific categories. Pricing isn’t too far off, either, so you might want to compare prices at both places before placing an order.

The main differences between Overstock and Wayfair are in their shopper benefits. Overstock offers free shipping at $49.99, while Wayfair’s free shipping starts with $35 orders. Both retailers have a credit card to finance your purchases, but Wayfair also has a non-credit-card financing option with 0% APR for up to 24 months.

6. Joss & Main

Joss & Main logo

If Joss & Main reminds you of Wayfair, there’s a reason for that: Wayfair owns and operates Joss & Main, along with some other companies, like Birch Lane and AllModern. However, Joss & Main is a bit more of an upscale version of Wayfair, targeting contemporary style enthusiasts with generally higher-priced items.

🖼️ Joss & Main, owned by Wayfair, targets a more upscale market with contemporary styles.

Still, that doesn’t mean you can’t find a deal here. There’s always some kind of sale going on, whether it’s a percent-off sale on an entire category of furniture or decor or a seasonal or holiday promotion. You can also access financing options through Affirm, Bread Pay, and other financing partners, to pay for your order over time.

7.  Lulu & Georgia

Lulu & Georgia logo

Lulu & Georgia offers a more carefully curated selection of furniture and home decor than Wayfair, so it has a much smaller catalog than Wayfair. On the other hand, every item has been vetted, so you don’t need to sift through items from third-party sellers. Lulu & Georgia is also big on collections, so expect many of the pieces to coordinate seamlessly with each other.

With those benefits comes some heftier price tags, so keep this in mind as you shop. However, all shoppers can access one-on-one design services to get custom suggestions for a space for free.

8. World Market

World Market logo

World Market is both an online and physical retailer with over 200 stores in the United States. It offers a variety of furniture, home decor, and seasonal items, along with a unique selection of foods and drinks, including international coffees, seasonings, preserves, and more.

🥗 World Market includes an eclectic range of items not typically found on Wayfair, such as international foods.

Although its selection isn’t as grand as Wayfair and its prices generally run a bit higher, World Market hosts a quirky range of items that could benefit shoppers looking for out-of-the-ordinary items for their homes.

9. Urban Outfitters

Urban Outfitters logo

If you grew up in the 80s or 90s, you probably have heard of Urban Outfitters. It was a primary stop for teens and 20-somethings to shop for edgy clothing around that time, and apparel and accessories are still a main staple there. But it also features a wide selection of home goods, like curtains, blankets, rugs, vanities, and candles.

The furnishings and decor here lean mostly toward vintage and quirky styles, so they’re not picks you’ll find on bargain websites like Wayfair, Walmart, and Overstock. But, expect prices to be higher overall.

10. Article

Article logo

Article curates furniture and decor from designers around the world to bring you timeless pieces for every room. Sofa collections, outdoor dining tables and benches, ottomans, and lighting are just some of the categories of products you can find at Article.

⛱️ Article’s furniture collections cover indoor and outdoor spaces, with styles suited for contemporary homes.

While its items in each category fit a range of budgets, they do trend higher than Wayfair’s prices, on average. Still, Article works directly with manufacturers to keep costs as low as possible for customers.

11. CB2

CB2 logo

If you specifically want modern furniture to fill your space, CB2 might be the place for you. From sleek light fixtures to minimalistic vases and planters, CB2 focuses only on modern-style decor and furnishings in its retail locations and website.

CB2 curates its furniture from top designers to ensure that only high-quality products end up on its digital shelves. While you can expect higher price tags here than on Wayfair, CB2 always has sales happening and offers a credit card to finance purchases and receive reward dollars on each order.

12. AllModern

ALLMODERN logo

Another Wayfair-owned brand, AllModern focuses on modern home decor and furniture, like abstract wall art, bedroom sets with clean lines, and sleek bathroom and kitchen fixtures. Because it targets modern style, you won’t find as many products on AllModern as you would Wayfair, but that’s a good thing if you’re only looking for modern pieces.

📉 AllModern offers 0% APR financing for up to 24 months and has pricing comparable to Wayfair.

Pricing is comparable to Wayfair, and you can use price filters and the sorting feature to find items in your budget. Like other Wayfair brands, AllModern has its own credit card and offers financing with 0% APR for up to 24 months.

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13. Anthropologie

Anthropologie logo

Anthropologie’s main staple is apparel, but it also has home and furniture offerings under its AnthroLiving brand. You’ll find a little of everything here, from everyday essentials like blankets and bedding to outdoor items, like seasonal decor and patio sets. While prices are generally higher here than Wayfair and other bargain sites, its eclectic mix of furniture and decor will probably delight anyone who looks for offbeat, vintage-inspired, or artsy pieces for their spaces.

14. West Elm

West Elm logo

West Elm is in the same family of brands as Pottery Barn and Williams-Sonoma, although it specifically caters to the modern home furnishings crowd. It offers numerous categories to shop within, including art, seasonal, and dorm essentials, to help you find what you need.

🏢 West Elm sells modern home furnishings and includes convenient in-store pickup for online purchases.

West Elm’s prices are higher than Wayfair’s overall. However, the site does include a few perks for shoppers, like a quick-ship filter so you can find items that will ship within one week, free one-on-one design services, and convenient in-store pickup when you buy online.

15. Birch Lane

Birch Lane logo

Birch Lane offers farmhouse, rustic, vintage, and contemporary-inspired pieces. If you want a Wayfair-like experience but want to match the classic style of your home, Birch Lane could be a better option for you. As a Wayfair brand, it comes with similar benefits like financing, a store credit card, and an excellent selection of furniture, storage solutions, lighting, and more. But because it isn’t an online marketplace with third-party vendors, its prices trend higher.

16. Crate & Barrel

Crate & Barrel logo

Crate & Barrel is an online and physical retailer selling everything for the home, from dinnerware sets to bath vanities, from top brands like Kohler, Breville, and SimpleHuman. Several products are also Crate & Barrel exclusives.

🏡 Crate & Barrel sells high-end home furnishings, often with exclusive items from brands like Kohler and SimpleHuman.

Crate & Barrel is more of a high-end home furnishings retailer than Wayfair, so expect to pay more for items here than on Wayfair overall. If you’re a frequent shopper, you can sign up for the Crate & Barrel credit card to get 0% financing on eligible purchases and up to 20% back in reward dollars.

17. Pottery Barn

Pottery Barn logo

Founded in 1949, Pottery Barn is one of the oldest retailers of its kind and one of the most well-known. As an upscale furniture brand, affordability isn’t one of its claims to fame, with pricing more aligned with Crate & Barrel, Anthropologie, and similar retailers than Wayfair. But you’ll also find one-of-a-kind items here you can’t get elsewhere, making it a great choice for homeowners designing unique and functional spaces.

Pottery Barn offers free shipping on select items, which are noted with a “Free Shipping” tag on category pages.

18. Living Spaces

For not opening up to third-party sellers like Wayfair does, Living Spaces has an impressive selection of furniture and decor for all home spaces. It sells items from dozens of retailers, allowing it to offer products at a wide range of prices on its website.

📦 Living Spaces provides next-day shipping on furniture from local stores and offers 0% financing for 24 months.

If you live near a Living Spaces store, you can get next-day shipping on furniture. Living Spaces also has a credit card with special offers, like 0% financing for 24 months or 60-month financing with 9.99% APR.

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19. H&M Home

H&M Home logo

H&M Home is the home furnishings and accents section of H&M, which sells apparel, accessories, and beauty products. H&M Home carries a modest selection of decor and small furnishings for bathrooms, kitchens, living spaces, and bedrooms, like end tables, blankets, and storage baskets. Like its apparel, H&M keeps its home items affordable, with many priced around $35 or below.

H&M Home offers a new collection each season with the season’s most popular styles. The downside is there are limited quantities of items, so bestsellers tend to sell out fast.

20. Schoolhouse

Schoolhouse logo

Schoolhouse is best known for its lighting fixtures, which the team assembles by hand inside its Portland, Oregon, warehouse. But there’s much more to find at Schoolhouse, like rugs, shelves, dining furniture, mailboxes, and door hardware. Compared to Wayfair, the selection is smaller and prices are higher overall. However, most Schoolhouse products are made directly by the company, which might give you some peace of mind if quality craftsmanship is your priority.

💡 Schoolhouse specializes in handcrafted lighting fixtures made in its workshop located in Portland, OR.

Buying Tips for Online Furniture Shopping

photo of a smartphone shopping at Wayfair

Online furniture shopping is a completely different experience than shopping for furniture in stores. While you can browse conveniently from home and spend time comparing product specs and prices from different retailers when you shop online, you can’t touch or test a product the same way you would in a store. Keep the following tips in mind when shopping for furniture online.

↩️ Check return policies: A generous return policy of 30 days or more gives you plenty of time to test your new item in your home and ensure it fits in as you intended. Also, find out whether you can return items at a nearby store to save on shipping costs.

💬 Read user reviews: Customer reviews can tell you a lot about a product. Even better—look for photo or video reviews that tend to provide a more accurate view of an item than product images.

📐 Measure your space: Always check the dimensions of online furniture, which should be listed clearly on their product pages. Then, measure your space to ensure a good fit.

🔍 Look for deals and discounts: Don’t miss out on savings. Check the website for current promo codes to use, or search for coupons online. Many sites also give you a discount to sign up for their email or text lists.

🚚 Consider delivery and assembly: Large items or items that require assembly sometimes come with in-home delivery and assembly offers. Wayfair, for example, has a white glove delivery service to bring the package into your space of choice and assemble your furniture for you. These services usually have a fee, but it might be worth it if you think you’ll need assistance.

Stylish Home Furnishings from Sites Like Wayfair

promotional photo of a Wayfair delivery driver

Wayfair's selection of furniture and decor is massive, and it includes items at a variety of prices to fit almost any budget. But it’s always good to have some alternative sites to bookmark, especially if you’re looking for something specific or are gearing up to revamp a space or furnish a new home.

🏠 Many Wayfair alternatives provide unique product focuses, from modern styles to high-end options.

The sites on this list feature similar types of products as Wayfair, but each has its own twist, like catering to modern styles or offering more high-end furnishings. Just remember to do your research on the products you’re interested in, and always check return policies to make sure they fit your preferences.

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